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(STUDENT EDITION) CASE STUDY IN RETAIL: CHALLENGES, SOLUTIONS & OUTCOMES oleh Nik Maheran Nik Muhammad

RM 25.00
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This book shares behind-the-scene stories of the emergence of leading retail
 companies in Malaysia. Several interviews were conducted which result in a few
 remarkable stories of different industries with their very own challenges, survival
 strategies and impactful outcomes. For example, Malaysia's leading newspaper and
 magazine printing company, Karangkraf Media Group, took 39 years to stabilize in
 the business world. This shows that entrepreneurs, who are involved in the rat race
 of the business world, need to be more proactive in dealing with environmental and
 technological changes to keep pace with the challenging demand. Therefore, it is
 hoped that this book can be a meaningful and practical guide to existing companies
 in Malaysia old or new in order to be a guideline for success in their endeavour to
 achieve local and global success.